The website project is now live, your web developer or agency has done their job great and your fantastic idea, and website are now open to the world. Most of the time clients take a rest here or stop looking at their website. Please don’t stop here. Here is a list of tasks to improve website performance.
Your website is just born in this world, nurture it, it will not attract traffic, visitors automatically. You need to do some tasks that will help to do so. Let’s take an overview of it.
Website code optimization
Your website is in competition with thousands of websites that already exist. Your visitors may divert to other screens while loading your website on a low-speed connection, Overall good load time for a website is 2 seconds. You have only 2 seconds to convey your message to your visitor. Your website may have various animations, effects, functionalities, and even applications that can help your visitor still you have only 2 seconds to impress.
Task: ask your web agency to run a page speed audit and take action according to instructions.
Add up cache plugin
Whenever a visitor visits your website, every time the server delivers the original version of your website. Which increases the load on your server. This leads to slowing down your website. What if the server delivers a cache of websites than the original? and helps to improve the speed of the website?
Task: Leverage browser cache, deliver a compressed version of the website
Setting up the cache of your website saves up a good amount of time. On the WordPress platform, installing plugins like W3total cache or WP Rocket will help you to create a cache version of your website and minimize code at the same time. Enabling cache to your website is also possible via editing .htaccess. Cloudflare is another popular solution that helps to speed up websites and it also protects your website from attacks like DDOS.
Learn to use images the correct way
A single image can convey a meaning of 1000 words, everyone likes to share their work, photos, and images. It’s a very creative and optimized content form. It needs to be optimized into modern webP format so that it can deliver your message on time.
Task: Learn to optimize your images, online or offline. making the most use of it by adding alt tags.
To optimize your online images there are services like optimizilla, imageoptimizer.net, kraken.io. You can optimize your images by uploading there and downloading them. On platforms like WordPress, TinyPNG short pixel optimizer or Imsanity plugins can be used to optimize, and resize images after upload. After fare limit. online optimization may cost you around 20 USD to 30 USD per year. You can save them by preparing images before you upload them.
Using alternate text to images helps visually impaired people understand the content better. Alt tags play a great role in SEO as they provide essential keywords to search engines. Seo-friendly images plugin will help in both ways to perform your site better.
In next post I will be explaining using social media to boost website traffic.
all images from Pixabay.com