UniCLiQ Global: Brand Identity for Study Abroad

We built a warm, honest brand identity for UniCLiQ Global, an international education consultancy helping students step abroad.

UniCLiQ Global came to us with a clear task: define a new visual identity for their study-abroad consultancy services. They didn't want the usual predictable designs. They needed something fresh and modern—an identity that genuinely speaks to young people and reflects the scale of their aspirations.

We started by getting our heads around the international education space. We looked at the market trends and kept a close eye on what other players in the field were doing. But we needed to know what UniCLiQ was actually aiming for, so we dug deep with them to understand their expectations and the real motive behind the project. Once we saw how massive the scope of this could get, we knew a rigid design system wouldn't cut it. We took a modular approach instead—something flexible enough to handle the sheer scale of the work ahead.

We got the identity right because we didn’t design it to sit still. By combining fresh, youthful colors with a modular shape system, we built something that can adapt. We put the logo through its paces, testing it in all kinds of forms until we knew it worked. In the end, we got an icon and wordmark that sticks in your mind and holds its own on absolutely any platform you throw it at.

One unique logo Stationery items Website layout Social media mockups and posts